Auction technology and optimization mathematics can play a powerful role in price discovery and capacity allocation, taking into account rich sets of preferences in ways that a traditional marketplace cannot. These technologies have advanced marketplaces in a range of industries including gas, electricity, advertising and financial services in general. Properly applied to the insurance and reinsurance industry, these technologies can deliver wonderful benefits and efficiencies to all. This panel will discuss emerging marketplace models that take the best of traditional reinsurance placement and marry it with the best of programmatic market mechanisms for the benefit of cedents, brokers and reinsurers.